"The general aim of the investigation was to perform a comparative analysis of the toy company communication process toward potential consumers through the packaging of their products. The investigation sought to identify the main strengths and weaknesses of this process and determine possible opportunities or solutions that would help Valencian companies prioritise the information inserted on the packaging depending on the perceptive reality and priorities of potential purchasers. The ultimate aim of the project is to provide toy and other children's product companies with data and information that would enable them to redesign the information published with each marketed product, ensuring maximum possible efficacy and efficiency in the process."
Start date: Jan-11
Funding: IMPIVA, Strategic Development Programme
Contact: Pablo Busó
File: IMDEEA/2011/15, IMDEEA/2012/1