Promoting innovation and boosting the toy sector: design, technology, consumer and strategy

"The main aim of the project is to encourage the re-industrialisation of the toy sector. A general innovation plan was implemented in which the situation of the toy sector was assessed with respect to: Design, Technology, Business Model and Brand Strategy."
Start date: Jan-09
Duration: Dec-09

Status: Completed
Funding: Ministry of Economy and Finance
Contact: Pablo Busó - Miriam Morante and David Monllor
File: REI - 0700000 - 2009 - 25


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