Promotional products as a business diversification strategy for SMEs in the toy sector - PROMOTOYS

"Toy sector SMEs are dependent on large orders from the Retail Industry and being conscious of this situation, SMEs are seeing their profit margins increasingly reduced. The development and production of other types of promotional products by SMEs can expand their non-distributor client portfolio to companies of other sectors such as food, catering and publishing. This can also increase non-seasonal production throughout the year."

Start date: Jan-09
Duration: 12 months
Status: In project
Funding: IMPIVA
Contact: Ana Mata

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